Twenty years of SEO, now aimed at creators.

The short version

I'm Eddie Mercado. I've spent over 20 years in SEO, most of it in big media at Dotdash Meredith, Viacom, Discovery, DIRECTV and AOL, sifting through datasets larger than most creators will ever face.

Three years ago I became VP of Audience & SEO Solutions at Raptive, where I lead a team to support creators and publishers with audience growth and SEO solutions. Helping creators build something of their own has become some of the most fulfilling work of my career.

What I took from big media

Most of my time there went to hunting for the one number buried in the noise that could change a decision. I'm grateful for that training. It's the same skill I use now, pointed at bloggers, creators and publishers who own their sites and can make the change themselves.

The SEO Workbook

At Raptive I built the SEO Workbook, the tool our creators use to decide which posts to update and when. It shows every post's seasonality, flags pages that have gone stale, and ranks where your time pays off most. See the results on the Workbook page.

How I work

I'm in awe of what creators build and the audiences who show up for them. So I try to be honest and direct, and to leave you encouraged. When something changes in search or social, I'll tell you the real risk, sized honestly, and a clear next step.

I'd like you to come away a little less dependent on anyone, including me. The goal is to help you get unstuck, fix what's holding your best content back, and learn enough along the way to spot it yourself next time.

Where to find my writing

I post most often on Instagram at @eddiemercado.seo. The longer versions go out in my Substack newsletter, The New SEO.

Career

• Raptive VP of Audience & SEO Solutions
• Dotdash Meredith
• Viacom
• Discovery
• DIRECTV
• AOL

The full history is on LinkedIn.

The views expressed here are my own and do not represent those of Raptive.